Manager, Crm Data Analytics, Toronto, Vmly&r

Published 2022-07-11
Expires 2022-08-11
ID #1082744127
Manager, Crm Data Analytics, Toronto, Vmly&r
Canada, Ontario, Toronto,
Published July 11, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Manager, crm data analytics

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At VMLY&R Canada, we create connected brands. We resist the usual ways of seeing, doing, and thinking — harnessing creativity, technology, and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.


"Over last one and half years that I have been a part of Data Analytics team, never had I anticipated how much would I be growing as a professional. Our team is always receptive towards new ideas, also there will always be someone to answer your questions and support you. If you are looking to learn, build on your technical skills and of course be in company awesome people, this is a place to be!!" Nitasha, Data Scientist

Could this be you?

The Manager, CRM Data Analytics prepares and maintain the health of VMLY&R Canada’s CRM databases, and works with agency CRM strategists and analysts to help develop and implement CRM campaigns (primarily direct mail and email campaigns). This person ensures that CRM regulations are being followed and monitors IP reputations.

You will….
Be responsible for CRM campaign data preparation and analysis
Assess Client’s needs, gathers and documents requirements, proactively identify gaps versus business needs
Work closely with analyst to prepare data (clean, validate, enhance, store and update/maintain CRM data sets)
Provide prior and post campaign customer counts for use in planning and evaluating the performance of CRM campaigns
Help to manage CRM delivery services and performance reporting
Advise and facilitate the definition of project/campaign deliverables as per business requirements
Work with clients and accounts to ensure campaign business rules are clearly defined
Work closely with analyst to extract email and direct mail lists from CRM databases
Follow a QC process to ensure accuracy of mailing lists
Work with clients, other functional areas (strategy, analytics, account, creative) and the agency’s global tagging team to ensure campaign objectives, measurement and tagging requirements are clearly and properly defined
Deploy emails, deliver direct mail lists to print vendors
Build and deliver analytic reports, update dashboards to deliver performance data to analysts.

You have…
A bachelor’s degree in Computer Science or Information Systems or equivalent experience
3+ years of CRM data management work experience (large direct mail/email campaigns), including
Knowledge of and experience with CRM campaigns, Fulfillment procedures, CRM Data Governance, CRM data privacy regulations, CRM best practices, Canadian postal codes and, Email IP reputation monitoring
Rule based list extraction & list QC
Email development, deployment and delivery monitoring
3+ years years of SQL experience including database development, ETL and executing complex queries. Experiences with other languages such as Python, R, Business Objects is a plus
2+ years experience with CRM campaign tools (Adobe Campaign Manager, Unica)
3+ years of dashboard development (Power BI and/or Looker)
Deep attention to detail
Auto industry working experience
An independent work ethic, are a self-starter
Strong written and verbal communications and procedure development skills

Benefits of Working Here
Hybrid flexible working environment
Health and dental benefits
Paid vacation, plus the following paid days off:
4 day long weekends for stat holidays (April to October)
Your birthday off
December holiday shut-down
A focus on your mental health (e.g., free workout app)
Guided meditation sessions
Weekly culture get togethers
Annual Mind & Body program
Employee referral bonus
Learning and development opportunities
WPP employee discounts

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    Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia) is the collection of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines to allow for operation without detailed knowledge of their workings. The simplest form of technology is the development and use of basic tools. The prehistoric discovery of how to control fire and the later Neolithic Revolution increased the available sources of food, and the invention of the wheel helped humans to travel in and control their environment. Developments in historic times, including the printing press, the telephone, and the Internet, have lessened physical barriers to communication and allowed humans to interact freely on a global scale. The steady progress of military technology has brought weapons of ever-increasing destructive power, from clubs to nuclear weapons.

    Ontario is one of the thirteen provinces and territories of Canada. Located in Central Canada, it is Canada's most populous province, with 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is the fourth-largest jurisdiction in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is also Ontario's provincial capital. Ontario is bordered by the province of Manitoba to the west, Hudson Bay and James Bay to the north, and Quebec to the east and northeast, and to the south by the U.S. states of (from west to east) Minnesota, Michigan, Ohio, Pennsylvania, and New York. Almost all of Ontario's 2,700 km (1,678 mi) border with the United States follows inland waterways: from the westerly Lake of the Woods, eastward along the major rivers and lakes of the Great Lakes/Saint Lawrence River drainage system. These include Rainy River, Pigeon River, Lake Superior, St. Marys River, Lake Huron, St. Clair River, Lake St. Clair, Detroit River, Lake Erie, Niagara River, Lake Ontario and the St. Lawrence River from Kingston, to the Quebec boundary just east of Cornwall. There is only about 1 km (0.6 mi) of land border, made up of portages including Height of Land Portage on the Minnesota border.Ontario is sometimes conceptually divided into two regions, Northern Ontario and Southern Ontario. The great majority of Ontario's population and arable land is in the south. In contrast, the larger, northern part of Ontario is sparsely populated with cold winters and heavy forestation.

    Source: https://en.wikipedia.org/