Published 2026-03-20
Product Manager, Insurance Products & New Markets
Location: Remote/Hybrid - Anywhere in Canada
The total target compensation (TTC) range, including salary and target bonus, is $109,760 - $156,800. This TTC range is applicable to permanent roles only; fixed-term contract and casual roles are not eligible for annual bonus and would receive only the base salary component. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity.
Empire Life is looking to hire a Product Manager, Insurance Products & New Markets to join our Retail - Insurance Marketing team! We are actively seeking candidates to fill a current, open position.
The Product Manager, Insurance Products & New Markets is responsible for driving market awareness and maintaining the competitive edge of Empire Life’s insurance portfolio in new market segments. In addition to supporting Life & Health product development team goals, this position proactively manages the product lifecycle roadmap with a specific focus on product innovation and entering new market categories. The incumbent provides expertise to drive growth in both traditional and alternative distribution channels, ensuring Empire Life offers innovative solutions to meet customer needs at various life stages.
The Product Manager acts as the Subject Matter Expert (SME) for new market products, overseeing and taking full ownership of:
Developing business plans and recommendations to reach new customer segments through product innovation and entry into untapped market categories to optimize growth.
Partnering with Actuarial and IT teams to co-develop products, including involvement in pricing and profitability modeling, to implement the new product roadmap.
Supporting growth by managing digital tools and acting as a consumer advocate to influence the user experience and ensure marketing strategies resonate with new target audiences.
Why pursue this opportunity
Impactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.
Have your voice heard - with a fresh perspective, we welcome those that can highlight opportunities for improvement. We encourage creative and innovative thinking and welcome candidates who are not afraid to challenge the status quo.
Diversity, equity, and inclusion - we are committed to creating a diverse, equitable, and inclusive workplace and welcome candidates who share this commitment.
What you’ll be working on
Develop recommendations and business plans to reach new customer segments through product innovation and entry into untapped market categories.
Work in concert with the Director of Insurance Product Marketing to implement the new product roadmap and manage the product lifecycle.
Partner with the Actuarial team to co-develop products, including involvement in pricing and profitability modeling.
Lead the annual evaluation and actioning of the new markets portfolio to ensure continued competitiveness.
Provide expertise to drive growth in both traditional and alternative distribution channels.
Act as the primary SME for new market products, providing education and support to Sales teams and distribution partners.
Partner with stakeholders to manage and promote digital tools, acting as a consumer advocate to influence the user experience.
Proactively track and analyze competitor products and positioning to maintain a superior value proposition.
Provide ongoing tracking and monthly monitoring reports for assigned products to Retail Insurance management.
What we’re looking for you to have
Completion of a University degree in Business, Commerce, or Actuarial Science.
5+ years’ work experience in product management within the life insurance, financial services, or banking industries.
A well-developed ability to think creatively and lead the development of new products.
Highly analytical with the ability to conduct research, analyze data, and provide strategic recommendations.
Strong ability to prioritize and balance multiple tasks or projects
Excellent negotiation and presentation skills, with the comfort to act as a technical SME.
Proven ability to build cross-departmental relationships with Actuarial, IT, and Sales teams.
Strong understanding of individual insurance products, regulatory environments, and diverse distribution channels.
Experience building a marketing brief and marketing plans
Advanced knowledge of MS Office (Excel, Power Point, Word); knowledge of Power BI software is an asset.
MBA or professional designations such as CFP, CLU, RHU, or FLMI are considered strong assets.
If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.
Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.
Beyond the salary
For regular full-time positions, Empire Life offers a comprehensive total rewards package that includes:
Competitive salaries with annual pay increases
Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
Competitive uncapped commission, for sales positions
A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, disability, health and dental and a generous health account
Flexible work arrangements and an annual allotment of personal health days.
Four weeks annual vacation from hire date
A defined contribution pension plan with generous employer matching
Top up programs for parental leave and compassionate leave
Employer-sponsored wellness and recognition programs
A cash employee referral program
To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.
Get to know us
Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact .
