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Demand Generation Manager, Toronto, Himama

Published 2022-08-07
Expires 2022-09-07
ID #1118324921
Free
Demand Generation Manager, Toronto, Himama
Canada, Ontario, Toronto,
Published August 7, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Demand generation manager


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Description

About HiMama and Our Mission: HiMama is improving learning outcomes for children aged zero to five. We are a social purpose business and certified B Corporation that connects families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you! HiMama is a B2B SaaS solution dedicated to improving learning outcomes for children aged zero to five by empowering childcare centers across North America. We are a social purpose business and certified B Corporation that connects millions of families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you!We are looking to add a Demand Generation Manager to our marketing team as we pursue rapid expansion across North America. The ideal candidate is open to learning, has career aspirations to grow into a marketing leader, and is excited to work in SaaS and build best-in-class Marketing campaigns and programs. The Marketing Team: Fresh off a groundbreaking $70M Series B fundraise, we are looking for a demand generation marketer to lead a team to fuel our funnel, accelerate awareness, ideate and test new growth strategies, and optimize performance. Reporting directly to the Senior Manager of Demand Generation, you'll be a critical leader in the marketing team, be in the driver’s seat to orchestrate multi-channel campaigns, strategize on how to grow and optimize our lead funnel and be one of the critical owners of revenue growth for all things inbound. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead and bring complex projects to fruition. You will join a talented team that is motivated, knowledgeable and care deeply about the HiMama brand, customers and partners.

What You'll Be Doing


Develop and implement omnichannel nurture programs to engage leads in every step of the funnel and customer lifecycle
Develop and implement plans for website conversion, program optimization and other digital marketing programs
Use and manage marketing automation programs to generate leads, accelerate opportunities, and manage automation workflows
Strategize and optimize multi-channel marketing programs aimed at converting MQLs into SQLs, nurturing prospects, winning back lost opportunities, and educating and upselling customers
Run A/B tests to optimize program performance, report on results, and share insights with the team
Work with Marketing and Product to create, test, iterate new ways of reaching prospective customers, as well as new paths for prospective customers to learn about the HiMama product
Collaborate and work closely with Content Marketing to ideate and prioritize production and release of content that will help you hit your lead engagement and lead conversion targets
Write and edit compelling product and marketing copy that best position our marketing materials to convert target customers
Work with web designers and developers to ensure landing pages for your programs are optimized for conversion
Manage, build, and optimize playbooks on chatbot tools to drive better lead engagement and conversion
Designing, running, and analyzing website conversion tests (using tools such as Optimizely, Google Optimize, or VWO) in quick succession
Collaborate closely with Revenue Operations to create/manage workflows for campaign tracking and CRM field updates


What We're Looking For


4 years of experience managing lead generation and content marketing campaigns
Experience working with marketing automation software such as Marketo, Hubspot, Eloqua, Pardot
Experience building email nurture programs to turn leads into MQLs and SQLs
Experience with optimizing landing pages and A/B testing (Optimizely, VWO, Google Optimize)
Demonstrated experience of driving conversions through digital marketing campaigns
Experience collaborating with content marketing to build a strategy to convert leads
Experience running digital marketing analytics and reports
Cross-functional and collaborative across Marketing functions, as well as with other Revenue teams (Sales, Customer Success)
Strong communication and presentation skills; able to express ideas clearly both written and verbal


Nice To Haves:


Experience in a fast growing B2B SaaS company strongly preferred
Up-to-date with the latest trends and practices in demand generation, email marketing, and measurement
Excellent research and writing skills
Strong analytical skills and data-driven thinking
Strong interest in writing product/marketing copy and contributing to content marketing
 Experienced in marketing automation and nurture
Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you! HiMama Perks! • Flexible working arrangements, with the option to work from our vibrant downtown Toronto office or work remotely • Health benefits package includes medical, dental and vision• Paid time off, including vacation, personal days, paid sick days, and paid volunteer days• Opportunities for learning, mentorship and professional development• Ongoing team-wide and company-wide virtual social activities and success celebrations  Accessibility

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    Employer's info

    Himama
    Registered on October 7, 2017

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    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.


    Ontario is one of the thirteen provinces and territories of Canada. Located in Central Canada, it is Canada's most populous province, with 38.3 percent of the country's population, and is the second-largest province in total area. Ontario is the fourth-largest jurisdiction in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is also Ontario's provincial capital. Ontario is bordered by the province of Manitoba to the west, Hudson Bay and James Bay to the north, and Quebec to the east and northeast, and to the south by the U.S. states of (from west to east) Minnesota, Michigan, Ohio, Pennsylvania, and New York. Almost all of Ontario's 2,700 km (1,678 mi) border with the United States follows inland waterways: from the westerly Lake of the Woods, eastward along the major rivers and lakes of the Great Lakes/Saint Lawrence River drainage system. These include Rainy River, Pigeon River, Lake Superior, St. Marys River, Lake Huron, St. Clair River, Lake St. Clair, Detroit River, Lake Erie, Niagara River, Lake Ontario and the St. Lawrence River from Kingston, to the Quebec boundary just east of Cornwall. There is only about 1 km (0.6 mi) of land border, made up of portages including Height of Land Portage on the Minnesota border.Ontario is sometimes conceptually divided into two regions, Northern Ontario and Southern Ontario. The great majority of Ontario's population and arable land is in the south. In contrast, the larger, northern part of Ontario is sparsely populated with cold winters and heavy forestation.

    Source: https://en.wikipedia.org/