Marketing And Strategy Leader, Edmonton

Published 2022-05-23
Expires 2022-06-23
ID #1010096092
Marketing And Strategy Leader, Edmonton
Canada, Alberta, Edmonton,
Published May 23, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Marketing and strategy leader
Work from home:

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Marketing and Strategy Leader The client: Our client is a tech start-up with a soul, an unmatched energy that is nimble, creative, optimistic, and hyper focused. Their mission is to provide organizations with solutions to help keep their employees focused in their passion zone at work. They are currently building out a team of high achievers who are trustworthy, honest, curious, confident, and who show integrity and humility. What is expected of you: Brand Creation - Develop brand guidelines and a full suite of brand assets o Email signatures & banners, letterhead, V-Cards, pitch packages, proposal templates Digital Marketing - Create a website with a marketing agency based on a brand story created by Silicon Valley’s top brand consultant - Manage the website content and digital assets - Create and manage media accounts (LinkedIn, Instagram, Twitter, Facebook, Vimeo) - Create video content for media accounts and website - Develop an SEO strategy that spans across the website, blog posts, social channels, and additional forms of communication Marketing Strategy - Develop user stories and personas of our ideal client in each of our defined niche markets - Utilize data trends to determine further detailed demographic and psychographic niche muse groupings - Create a digital network of podcasts hosts - Write and develop blog post content to capture our niche market - Lead interviews with client’s beta testing the software, and develop a method to track, monitor and utilize qualitative market research from beta testing - Create a content calendar that reflects unique copy written for media and blog posts What you bring to the table: - 4-8 years professional experience - Takes initiative and is a self-starter - Strong written communication skills - Thrives in a fast-paced, nimble, and hyper focused environment - Creative, innovative, and curious - Eye for detail and design - Motivated by the unknown and a blank canvas - Energized by diligent market research - Excellent ability to use digital creative tools such as: Adobe Suite (Premiere Pro, Lightroom, Photoshop, InDesign), Canva, and WordPress - Ability to use programs: Notion, Microsoft Suite (Outlook, OneDrive, Word, Excel, PowerPoint, Teams), CRM software - Familiarity with: Hootsuite, CRM system softwares, Slack, Sketch, Wix Job Details & Benefits: - Planned global footprint with international growth trajectory - Attend Silicon Valley brand representative meetings - Lead the set-up of a tech-start-ups brand infrastructure - Flexible working hours - Total compensation dependent on experience, between $70-90K with strong upside opportunity based on performance and corporate execution - Flexible working location, remote or in person in Edmonton, Alberta - Flexible vacation and holidays The client’s vision is to give their company’s brand a personality—fresh, yet professional. They are looking for you to bring expertise, experience, and creative solutions to push the company forward.

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    Robertson E Company Ltd.
    Registered on October 7, 2017


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    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

    Alberta (; French: [albɛʁta]) is a province of Canada. With an estimated population of 4,067,175 people as of the 2016 census, it is Canada's fourth most populous province and the most populous of Canada's three prairie provinces. Its area is about 660,000 square kilometres (250,000 sq mi). Alberta and Saskatchewan were formerly districts of the Northwest Territories until they were established as provinces on September 1, 1905.Alberta is bordered by the provinces of British Columbia to the west, Saskatchewan to the east, the Northwest Territories to the north, and the U.S. state of Montana to the south. Alberta is one of three Canadian provinces and territories to border only a single U.S. state. It is also one of only two landlocked provinces in the country. The province has a predominantly humid continental climate, with stark contrasts over a year; but seasonal temperature average swings are smaller than in areas further east, due to winters being warmed by occasional chinook winds bringing sudden warming.Alberta's capital, Edmonton, is near the geographic centre of the province and is the primary supply and service hub for Canada's crude oil, the Athabasca oil sands and other northern resource industries.About 290 km (180 mi) south of the capital is Calgary, the largest city in Alberta. Calgary and Edmonton centre Alberta's two census metropolitan areas, both of which have populations exceeding one million, while the province has 16 census agglomerations.Tourist destinations in the province include: Banff, Canmore, Drumheller, Jasper, Sylvan Lake and Lake Louise. Alberta is home to six UNESCO World Heritage Sites: the Canadian Rocky Mountain Parks, Dinosaur Provincial Park, the Head-Smashed-In Buffalo Jump, Waterton–Glacier International Peace Park, Wood Buffalo National Park, and Writing-on-Stone / Áísínai'pi.

    Source: https://en.wikipedia.org/