Marketing Specialist

Park'N Fly is Canada's leading airport parking provider offering companies and consumers unique parking solutions and time-saving conveniences is seeking an individual to fill the Digital Marketing Specialist position based in Toronto.

Overview:

The Marketing Specialist will execute a variety of national and regional marketing campaigns through all of Park'N Fly's digital and print channels. The candidate will play a key role in executing Park'N Fly's email marketing communication plans, managing all social media accounts, leading the execution of print and digital campaigns, and publishing content and media updates on the website. The successful candidate will work closely with internal stakeholders and third-party agencies providing technical expertise while maintaining Park'N Fly's digital footprint.

Key Responsibilities:

· Lead the development of content and scheduling of social media posts across all platforms

· Research tags, audiences, influencers, and competitors in order to optimize PNF pages

· Assist in social media community management and online profile/review pages by responding to queries, posts, reviews, etc.

· Manage and update website content and imagery updates using WordPress

· Implement and execute national and regional marketing campaigns

· Coordinate and execute multi-channel email marketing campaigns (set up of templates, list management, deployment)

· Manage social media accounts including developing scheduling content, monitoring channels, researching, listening

· Create graphics and visuals to support social, web content and tactical campaigns

· Assist with monitoring and management of PPC and programmatic campaigns

· Lead the implementation of UX prototypes using Adobe XD as needed

· Prepare monthly reports for sentiment, engagement, data analytics and campaign analysis

Qualifications:

· Bachelor's degree or diploma in marketing or related field

· A minimum of two years of related experience in a similar role

· Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Constant Contact, Salesforce Marketing Cloud/Social Studio or similar tool, WordPress, Excel

· An understanding of how to gather and interpret paid search, social media, and digital marketing analytics data

· Excellent written and interpersonal communication skills with a strong ability to work both independently and collaboratively with stakeholders

Park'N Fly offers an attractive compensation plan, inclusive of health and dental benefits, bonus plan in addition to a great environment to work in. If interested, please forward your resume and cover letter to