Marketing Manager, Toronto

Last update 2024-02-23
Expires 2024-02-22
ID #1893687758
Marketing Manager, Toronto
Canada, Ontario, Toronto,
Modified October 22, 2023


About the Role:Fitzrovia is seeking a Marketing Manager to lead property and corporate level marketing. On the property-level, marketing efforts are required from pre-construction to on-going stabilization marketing. Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Marketing Manager will be open to new ideas and have a desire to push industry boundaries and challenge the status quo. It is critical that the future Marketing Manager is passionate, a ‘self-starter’, and relentlessly resourceful - no problem is unsolvable.The Marketing Manager will have the opportunity to collaborate with our development team, construction team, operations team, investments team, and accounting team. As a result, the Marketing Manager will have an opportunity to be exposed to every level of the rental development process.At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development.As we are a highly collaborative team, this role is on-site full-time and the successful candidate will be required to work in the office Monday to Friday.Key Responsibilities:Manage the multi-family marketing program across the portfolioDevelop strategic plans and campaigns to differentiate planned projects to increase market share, drive property traffic, and maximize revenueEnsure company and property branding standards are consistent across platformsCreate marketing budgets for individual assets and monitor marketing spend on monthly variance reportsComplete detailed monthly lease-up reports for investors and draw data-driven conclusions and recommendationsManage all third-party marketing vendors and deliverables including photographers, rendering firms, creative agencies, digital advertising firms, and so onResponsible for keeping all deliverables on time, on budget, and providing weekly reportsMaintain marketing assets by filing documents, images, and reports in an exceptionally organized fashionManage the production for print, signage, renderings, digital collateral, etc.Work on the creation of initial pricing for all assets with other corporate team membersManage creative and messaging and ensure public facing marketing materials speak to our target demographic with messaging that is in-line with the property’s current project stageAdjust marketing campaigns and expenditures based on analyticsMonitor industry trends and recommend new technologies, products, workflows, or services based on qualified research as necessaryManage and audit our “online curb appeal” daily, this includes online reputation management, Internet Listing Services (ILS), property websites, and social media accountsManage all social media accounts and create detailed content calendarsWork with site staff on the rollout of marketing programs, incentives, invoicing, digital collateral, uniform program, and ensuring our marketing standards are maintaineBring a marketing lens to new developments and consult on unit layouts, building finish materials, common space design, amenity selection, unit mix, and size analysisWork with development team on staging model suites and art procurementOther duties as specified by the Director of Marketing Qualifications and Experiences:University or college degree in marketing, design, architecture, or a related field3 - 5 years experience in a marketing related roleExperience in in multi-family marketing and/or graphic design.Extremely analytical – the drive to be an industry leader and up to date on rental market data and trendsExcellent communicator both in written and oral forms and an ability to articulate goals and requirementsStrong presentation skillsExperienced in MS Office and Adobe Creative Suite (Photoshop, Illustrator, and InDesign) applicationsProfessional photography skills are considered an assetFlexibility – the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlinesWhy Fitzrovia:Fitzrovia Real Estate is a vertically integrated development and asset manager focused on class-A apartment buildings across the Greater Toronto Area (GTA). Fitzrovia provides best-in-class development, construction, property and asset management of luxury purpose-built rental apartments with a focus on design, active lifestyle management and exceptional customer service.Fitzrovia partners with public institutions, pension funds and high net worth investors who have a bias towards long-term cash flow generating assets. The company is the largest developer of purpose-built rental apartments in the GTA with over $6.3 billion of assets under management.We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is at the core of our DNA. To learn more about Fitzrovia, our people and our properties, visit is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us at

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Marketing manager

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