Mitsubishi Motor Sales of Canada, Inc. is an equal opportunity employer fostering an inclusive, accessible environment. We are committed to building an environment where all employees and customers feel valued, respected, and supported. Mitsubishi Motor Sales of Canada, Inc. will support applicants requiring accommodation during the recruitment process.

All employees are required to espouse MMSCAN's company values, MMC WAY, and conduct themselves accordingly:

1. Think of Our Customers First; Strengthen Trust

2. Enrich Society

3. Welcome All Facts; Share Difficult News First

4. Conduct and Challenge Yourself Professionally

5. and Respect All; Work as Part of a Broader Team

PURPOSE

The Manager, Brand Marketing will manage the strategy and execution of MMSCAN's brand tactics to strengthen brand awareness, familiarity, and consideration of Mitsubishi Motors in the Canadian Automotive market. The individual will work with internal teams and agency partners to develop the brand strategies and execute end-to-end marketing campaigns that will help grow business. This position requires a professional who has an expertise in communications and digital marketing and is extremely detail-oriented with the discipline to collaborate with team members and internal stakeholders and manage multiple projects with competing deadlines.

This position reports to the Director, Marketing.

RESPONSIBILITIES

- Develop brand and communication strategies and business plans, with business partners, to achieve brand KPIs
- Manage the integrated communication strategies and tactics that span across all channels, especially on digital platforms. Responsibilities includes planning, implementation, tracking and reporting of all activities.
- Advance the brand positioning and establish governance of brand guidelines to ensure the integrity of the standards
- Manage all facets of communications with internal teams, creative, and media agency partners and other vendors ensuring all brand advertising is completed on brief, on time and within budget
- Manage the brand messaging on the corporate website, updating content and ensuring content is current. This includes but is not limited to webpage and model updates, yearly model loads, etc.
- Oversee development of all brand creative and execution of the media to ensure that Mitsubishi's needs are met for brand positioning and budget.
- Establish brand territories and activate long-term and one-off activities, campaigns and sponsorships
- Manage communications with Mitsubishi management, staff and dealers to ensure all parties can fully and effectively execute plans.
- Manage vehicle logistics for photo and video shoots, sponsorships, influencers, and vehicle placement for brand initiatives
- Manage relationships with global headquarters (MMC) and global distributors to coordinate assets required for all marketing activities including photography, video, and usage.
- Analyze market data (research, competitors, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Develop and provide assets for the dealers to use and oversee Ad planner functionality and maintenance to ensure that content is relevant and up to date
- Responsible for managing the annual brand budgets, review agency Budget Control Reports to ensure projects are tracking according to assigned GL accounts, signed estimates and invoices
- Develop and coordinate various presentations and proposals and present/report department activities and KPIs to stakeholders at all levels
- Perform other duties as assigned or required

REQUIREMENT

- 5 – 7 years direct responsibility in marketing, advertising, or agency, preferably focused in automotive.
- Preferred BA/BBA degree in marketing or business administration or Advertising/marketing related degree/diploma