Web Analytics Specialist, Montreal

Published 2022-05-23
Expires 2022-06-23
ID #1010015243
Web Analytics Specialist, Montreal
Canada, Québec, Montréal,
Published May 23, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Web analytics specialist

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Req Id: 366791

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences and sponsorship activations. Brand also supports our sponsorship, web presence, social media and market insights teams.

Job overview
This position supports the Senior Manager on digital brand initiatives that are delivered through bell.ca.

The Specialist, must act as a subject matter expert in Web Analytics (strategy, requirements, implementation, validation, reporting) within the organization and promote the use of data to help drive strategic decisions regarding online customer experiences and e-commerce activities.

The role requires a candidate with a commitment to continued learning and the ability to act proactively to improve web strategies and procedures.

What you’ll be doing

Establish, implement and manage data collection mechanism required to produce weekly, monthly and had hoc reports.
Perform trending analysis, identify major deviations and opportunities.
Conduct thorough investigation of the bell.ca visitor’s online behaviour and share findings with team members and stakeholders.
Support internal partners with tagging requirements for new projects/initiatives.
Support internal and external partners with pertinent/related metrics and analysis.
Leverage tools such as Adobe Analytics and Google Analytics platforms to conduct ongoing performance analyses to understand customer behaviour.

What we’re looking for

University degree in Computer science or IT, or equivalent work experience.
Software development experience with JavaScript
Experience in Web Analytics core competencies.
Knowledge of Adobe Analytics and Google Analytics tools.
Strong analytical, judgment and conceptual ability is critical.
Excellent communication skills and ability to interact with all levels of end users and technical resources.
Data and details oriented.
Autonomous and proactive.
Ability to provide ongoing insights on issues and initiatives.

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Quebec : Verdun || Canada : Ontario : Toronto || Canada : Quebec : Montreal

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    Registered on October 7, 2017


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    Information technology (IT) is the application of computers to store, study, retrieve, transmit, and manipulate data, or information, often in the context of a business or other enterprise. IT is considered a subset of information and communications technology (ICT). In 2012, Zuppo proposed an ICT hierarchy where each hierarchy level "contain[s] some degree of commonality in that they are related to technologies that facilitate the transfer of information and various types of electronically mediated communications". The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, including computer hardware, software, electronics, semiconductors, internet, telecom equipment, and e-commerce. Humans have been storing, retrieving, manipulating, and communicating information since the Sumerians in Mesopotamia developed writing in about 3000 BC, but the term information technology in its modern sense first appeared in a 1958 article published in the Harvard Business Review; authors Harold J. Leavitt and Thomas L. Whisler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT)." Their definition consists of three categories: techniques for processing, the application of statistical and mathematical methods to decision-making, and the simulation of higher-order thinking through computer programs.

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