If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Certified as a Great Place to Work, recognized as Canada’s Most Admired Corporate Cultures, GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s, North America’s Most Engaged Workplaces, and placed on the 2022 Report on Business Women Lead Here list, we want the best and brightest to join our team. We are a publicly traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and Lend Care.
This newly created role will report to the Senior Manager, Communications and be part of a high-performing Marketing and Communications team. The Digital Content Specialist will support the end-to-end content strategy for the goeasy, easyfinancial and easyhome brands. This role is responsible for the creation, implementation, and execution of goeasy’s Academy and corporate social media content to elevate corporate reputation, build brand equity, educate, and engage our customers and drive business results. This is the perfect role for a rising communications star, as you will have an opportunity to work closely with goeasy’s senior leaders and gain exposure to external communications, marketing, HR and more.
Responsibilities
Create and manage content calendar, ensuring alignment with communication and marketing strategy across multiple business units
Position goeasy as an authority through rich storytelling, creative production, educational and promotional content for multiple digital channels to drive traffic and engagement
Work with key partners across a variety of departments (Operations, HR, IT, Marketing and more) to design, edit and deliver communications
Execute against content calendar, ensuring alignment with communication and marketing strategy across multiple business units
Write and produce a full range of enterprise level content including articles, blog posts, podcasts, e-books, vlogs, videos, presentation decks, info- graphics, scripts and other short and long form content for various uses including financial literacy, employer brand, corporate social responsibility, new product launches, etc. to drive traffic and engagement
Produce content, at times communicating complex or technical concepts in clear, concise, digestible pieces to drive goeasy’s strong reputation in market as a leading Canadian non- prime lender
Own and manage all corporate social media feeds and communities including Linked In, You Tube, etc., including social media monitoring, listening and measurement
Collaborate with SEO leader to ensure social feeds and content are optimized. Build strong relationships with key influencers and partners to increase reach and mileage of content
Work in partnership with easyhome and easyfinancial marketing leads to ensure all internal and external facing content is on brand and aligned to overall marketing strategy and a complement to integrated marketing campaigns
Work in partnership with human resources and communications on employer brand related content and social media activities
Develop goeasy’s Academy as a go-to resource, for customers and Canadians at large, for financial literacy support and resources
Write financial literacy support and resource articles and develop creative content for goeasy’s Academy
Track, measure, and report results of content marketing and social media activities. Use data to inform future content and campaign strategies
Work in conjunction with third party agencies/ vendors or consultants as required
Other related ad hoc projects
Qualifications
Diploma or certificate or equivalent work experience in a relevant field such as Journalism, Public Relations, or Communications
1-4 years of experience working in Corporate Communications, social media, PR, or a related field
Experience in launching and/or managing a corporate intranet, ideally Unily or equivalent, including engaging employees with the content and each other
Excellent attention to detail and accuracy. Comfortable with multi-tasking and able to balance competing priorities and deadlines. Highly organized
Ability to work both as part of a team and independently with minimal supervision
Ability to transform communications into visual, engaging, and eye-catching creatives using basic document design knowledge and understanding
A creative problem-solver who is comfortable with a fast-paced environment
Excellent communication (verbal & written), customer service and interpersonal skills
Ability to multi-task and willingness to learn how to take your communications skillset to the next level inclusive of employee communications, Power Point decks, social media and more
Intermediate experience working with Microsoft products, specifically: Word, Excel & Outlook
Knowledge of Adobe Premier Pro is an asset
Bilingual (English/French) is preferred
Familiarity with business use of social media such as Linked In, Facebook, Instagram and Tik Tok
Basic video editing skills (ie. i Movie)
We offer a flexible, hybrid work environment with a requirement to be in office 50% of the time. This role will work out of our Mississuaga Support Centre.
Please note that applicants may be asked to provide work samples or participate in a case study to demonstrate technical abilities, in addition to completing a behavioural assessment.
Internal applicants: in addition to submitting your online application, please have your reporting manager submit a written recommendation of your candidacy directly to amann@goeasy.com
About the company
goeasy Ltd. is a Canadian public alternative financial company based in Mississauga, Ontario.
Notice
Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000.
Federal law requires every new hire to complete Form I-9 and present proof of identity and U. S. work eligibility.
An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report. NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000.
