Our team at Blackline Safety is growing! As a people‑driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
Blackline Safety is looking for a hands‑on marketing leader to drive pipeline, programs, and partner impact across North America.
You’ll own end‑to‑end execution of integrated campaigns, partner co‑marketing, customer marketing, and ABM — with a sharp focus on revenue contribution and regional growth. You'll work shoulder‑to‑shoulder with sales, client success, and product to make it easier to win and grow accounts in‑region.
This is a 12‑month contract covering a maternity leave – a chance to step into a high‑impact fast‑paced role that helps define the future of regional marketing and Blackline. Ideal for someone who moves fast from planning to execution and brings a strong commercial mindset to everything they touch.
Key Responsibilities
Regional Execution: Drive end‑to‑end execution of integrated campaigns within your region — spanning events, trade shows, ABM, digital, partner, email, and customer marketing. Adapt global strategies to regional market dynamics, ensuring alignment with sales priorities and measurable pipeline contribution.
Team Leadership: Lead and develop a small but high‑performing regional marketing team. Set clear priorities, provide coaching and mentorship, and foster accountability to deliver against campaign, pipeline, and revenue goals. Guide your team in executing integrated marketing initiatives across their regions in NA and LATAM, ensuring consistency, excellence, and alignment with global strategy while empowering them to tailor execution to local market challenges and opportunities.
Cross‑Functional Planning: Collaborate with Sales, Client Success, Product and Growth Operations teams to build regional plans and identify marketing levers by territory to drive.
Events Strategy & Execution: Partner with teammates to ensure regional event strategy is aligned, well‑executed and driving measurable results.
Partner Engagement: Support co‑marketing initiatives with key distributors and participate in quarterly business reviews to align on pipeline targets, messaging, and campaign execution.
Customer Marketing & Retention: Activate local customer advocacy, loyalty, and upsell campaigns. Capture customer insights and feed into marketing and product feedback loops.
Integrated Campaign Execution: Run digital and content campaigns tailored to North American buyers. Customize global programs and execute ABM strategies for strategic accounts. Partner with Sales to deliver the right assets, outreach kits and follow‑up tools with clear expectations on lead conversion and pipeline impact. Ensure full enablement of each campaign, including templates, landing pages, nurture flows and post‑program reporting.
Measurement & Analytics: Track performance and ROI of programs across campaigns, events, ABM, and partner activities. Use data to iterate quickly and adjust tactics based on what’s working.
What You’ll Bring
7+ years in B2 B marketing, with a proven track record of regional ownership in North America.
Connects marketing activity directly to revenue impact — pipeline targets, conversion rates, ROI tracking.
Moves fast from idea to execution — across campaigns, events, ABM, and partner programs.
Adapts global strategies to local opportunities — tailoring channels, content, and cadence for North & South American buyers.
Collaborates cross‑functionally with sales, client success, product, and partners — with clarity and accountability.
Communicates with precision — clear writing, strong presentations, confident influence.
Thrives in dynamic environments — always learning, optimizing, and pushing for better outcomes.
Proven track record in field, regional, or growth marketing roles with measurable pipeline impact.
Experience owning campaigns, events, and follow‑through — from outreach to conversion.
Fluent in Hub Spot or similar marketing automation and CRM tools.
Experience in connected tech, Io T, or industrial B2 B an asset.
Hybrid preferred, based in Calgary HQ.
Travel within North America required for regional events and team meetings.
About Blackline Safety
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check‑ins, man‑downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in‑house at our headquarters in Calgary, AB. Blackline Safety is a publicly‑traded company (TSX: BLN). To learn more about our company visit www.blacklinesafety.com
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
Disclaimer:
Please be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious.
