Overview AGT Soileos is on a mission to support the transition to sustainability in agriculture with Soileos, a novel micronutrient biofertilizer that increases crop yields, improves soil health, is non-polluting and climate positive. Job Overview We’re seeking a driven, entrepreneurial professional to build direct farmer traction and accelerate Soileos demand across Saskatchewan. Reporting to the Sales Director, this is a boots-on-the-ground role fully dedicated to farmer engagement; converting curiosity into commercial intent through education, farm visits, and field follow-ups. While you won’t interface with retailers directly, your work is critical to their activation. You’ll collaborate closely with the Sales Agronomist in SK, supplying real-time farmer demand data that enables retailer development and order conversion. Grit, discipline, and a Challenger mindset are essential. Responsibilities Farmer Prospecting: Identify, create, segment, and maintain a ranked list of commercial growers within the given territory, by maintaining 100% CRM completion for all priority growers (acres, crops, contact method, engagement notes), with regular list updates based on market shifts and territory learnings. Farmer Visits: This role requires regular in-person farm visits with pre-qualified commercial growers from a targeted priority list. You'll independently generate and book all meetings (without reliance on pre-fed leads) and must engage with primary decision-makers. Grower Meetings: Responsible for organizing and leading weekly group meetings or events with commercial growers (such as coffee shop talks, on-farm sessions, or field demos). Farmer Associations: Map all relevant farmer associations in Saskatchewan and proactively build strong working relationships with both their leadership and active members. Influence & Education: Teach farmers how Soileos differs from traditional micronutrients, highlighting yield, ROI, and soil health benefits. Demand Creation: Convert top-of-funnel engagement and agronomic curiosity from farmers into commercial intent by guiding them to raise their hands and request Soileos through their trusted retail partners. Reporting & Metrics: Maintain disciplined tracking in CRM of farmer contacts, visits, and demand signals. Qualifications Education: Degree in Agronomy, Crop Science, Soil Science, or related field. Credentials: Certified Crop Advisor (CCA) designation is a strong asset. Relationships in SK Agriculture: Existing farmer network is a strong plus. Hunter Mindset: Thrives on farm-gate prospecting, grower meetings, and “turning cold calls into warm champions.”Entrepreneurial Spirit: Motivated by challenge and ambiguity; thrives in building something from scratch. Association Builder: Skilled at working with farm organizations and leveraging them to influence wider adoption. Pressure Performer: Comfortable working under tight timelines, aggressive KPIs, and performance-driven accountability. Strong Communicator: Able to challenge farmer assumptions, educate clearly, and influence adoption decisions (both 1:1 and in group settings). Self-Starter: Works independently with accountability to results. Compensation Base salary: competitive for ag territory development roles. OTE: bonus based on performance (measured by farmer demand creation & retailer adoption). Vehicle allowance and expense coverage.
