Senior Strategist, Web Marketing, Vancouver, Media.monks

Published 2022-06-25
Expires 2022-07-25
ID #1060758146
Senior Strategist, Web Marketing, Vancouver, Media.monks
Canada, British Columbia, Vancouver,
Published June 25, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Senior strategist, web marketing

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We are looking for a Senior Strategist, Website Marketing to support the content development and strategic growth of a consumer-focused website for one of our larger tech clients. In this position, you will drive the strategic planning and day-to-day management for key initiatives including product and feature launches, platform education, and promotions. You will partner with product managers, content producers, marketing leaders and executive leadership to plan and deliver on these initiatives, including managing content calendars, external agency teams and website performance metrics.

Our ideal candidate has managed the development, maintenance and content strategy for a website, and is skilled at leveraging research, data and insights to support strategic recommendations. This person should have a track record for delivering high quality work from website best practices, content management and SEO implementation. The candidate should be able to offer creative and innovative strategic solutions to client teams, and be a fast and flexible go-getter who jumps on new opportunities.

Key Responsibilities

Work with client teams to develop and manage the site strategy and content roadmap based on product launches, marketing initiatives, and business objectives
Manage cross-functional teams to translate incoming stakeholder requests and requirements into web deliverables, working with the web engineering team and external agency to prioritize based on delivery dates and business needs
Lead the implementation of best-practices and process improvements to maximize efficiencies in creating digital experiences
Manage the creative development, user experience, functionality and content feedback on the website on an ongoing basis
Web Performance: Develop a plan to track the success of all consumer-facing initiatives including website performance. Provides clear, timely, actionable and consolidated web best practices. Work with the agency analytics team to analyze web and user path analytics to inform decisions, boost performance, and create an optimization plan.
Manage the SEO plan to improve organic search rankings and give guidance on SEO best practices & implementation.
Work with the web development agency on the design, QA testing and bug fixing for new content launches.
Assist with the design, testing, learning and optimization of the web experiences across SEM, SEO and global web pages.
Provide strategic guidance and project management for international website launches
Deliver regular performance and content calendar updates to cross-functional teams to ensure buy-in and support for future improvements and initiatives
Operations: Manage content approvals for assets & messaging. Resolves any conflicts in stakeholder feedback. Constantly monitoring alignment to the overarching vision.

Background & Skills

BA/BS degree with 5+ years of experience in website management and digital marketing, product marketing, or product management, preferably with technology brands
Web management experience working on product launches on a large-scale, global web site with an understanding of UX patterns and user journey flows
Proven ability to increase site traffic through organic (SEO) and referral channels for continuous growth and consumer impact
Proven ability to project manage multiple work streams from creative concepting through launch execution, gaining stakeholder approvals through the process
Experience creating impactful web content, with working knowledge of SEO and mobile best practices and complex information architecture
Excellent organization, attention to detail and time management skills
Agency management experience with strong communication (written and verbal) and presentation skills
Ability to collaboratively and autonomously work in a fast-paced, deadline-driven environment with little oversight
Analytical skills including strong experience with Google Analytics to track site visitor activity, deliver performance reports, and inform creative and content decisions and priorities
Experience working with global marketing organizations, as well as cross functional teams on the clients and agency side
Partner marketing, multilingual and design skills are a plus



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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

    British Columbia (BC) is the westernmost province in Canada, located between the Pacific Ocean and the Rocky Mountains. With an estimated population of 5.1 million as of 2020, it is Canada's third-most populous province. The capital of British Columbia is Victoria, the fifteenth-largest metropolitan region in Canada, named for Queen Victoria, who ruled during the creation of the original colonies. The largest city is Vancouver, the third-largest metropolitan area in Canada, the largest in Western Canada, and the second-largest in the Pacific Northwest. In October 2013, British Columbia had an estimated population of 4,606,371 (about 2.5 million of whom were in Greater Vancouver). The province is currently governed by the British Columbia New Democratic Party, led by John Horgan, in a minority government with the confidence and supply of the Green Party of British Columbia. Horgan became premier as a result of a no-confidence motion on June 29, 2017. The first British settlement in the area was Fort Victoria, established in 1843, which gave rise to the City of Victoria, at first the capital of the separate Colony of Vancouver Island. Subsequently, on the mainland, the Colony of British Columbia (1858–1866) was founded by Richard Clement Moody and the Royal Engineers, Columbia Detachment, in response to the Fraser Canyon Gold Rush. Moody was Chief Commissioner of Lands and Works for the Colony and the first Lieutenant Governor of British Columbia: he was hand-picked by the Colonial Office in London to transform British Columbia into the British Empire's "bulwark in the farthest west", and "to found a second England on the shores of the Pacific". Moody selected the site for and founded the original capital of British Columbia, New Westminster, established the Cariboo Road and Stanley Park, and designed the first version of the Coat of arms of British Columbia. Port Moody is named after him.In 1866, Vancouver Island became part of the colony of British Columbia, and Victoria became the united colony's capital. In 1871, British Columbia became the sixth province of Canada. Its Latin motto is Splendor sine occasu ("Splendour without Diminishment"). British Columbia evolved from British possessions that were established in what is now British Columbia by 1871. First Nations, the original inhabitants of the land, have a history of at least 10,000 years in the area. Today there are few treaties, and the question of Aboriginal Title, long ignored, has become a legal and political question of frequent debate as a result of recent court actions. Notably, the Tsilhqot'in Nation has established Aboriginal title to a portion of their territory, as a result of the 2014 Supreme Court of Canada decision in Tsilhqot'in Nation v British Columbia.

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