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Head Of Performance Marketing, Canada

Canada, Canada, Canada
Last update 2024-06-15
Expires 2024-06-15
ID #2173482310
Free
Head Of Performance Marketing, Canada
Canada, Canada, Canada,
Modified May 29, 2024

Description

About Us Fièra Cosmetics is a rapidly expanding wellness and beauty brand dedicated to serving women over 40. We take pride in creating high-quality products that enhance beauty and confidence. With a dynamic company culture, we are on a mission to revolutionize our industry. Our commitment to exceptional customer service and giving back to the community has fuelled our explosive growth, and we have donated over 3 million meals, a number we are immensely proud of and plan to continue growing. At Fièra, we value our people and offer tremendous opportunities for career advancement and personal growth. As we continue to expand, we are seeking a Head of Performance Marketing to lead and shape our brand's success. About The Role As the Head of Performance Marketing at Fièra Cosmetics, you will be at the helm of our advertising and marketing strategies, responsible for all campaigns and driving results. You will work closely with cross-functional teams, including creative, development, and product teams to create and execute data-driven campaigns that maximize our brand's reach and profitability. You will play a vital role in shaping our company's future and continuing our rapid growth. Responsibilities: Develop and execute innovative performance marketing strategies for our brand, harnessing a deep understanding of online advertising platforms, including Facebook & Instagram, Google & Youtube, Tiktok, Native, and more. Apply your extensive knowledge of omni-channel performance marketing to make data-driven decisions that enhance our brand's reach and profitability. Collaborate with cross-functional teams to test, iterate, and optimize advertising creatives and landing pages. Collaborate with the creative team in developing and executing custom funnels, and the continuous testing, scaling and optimization of new and existing marketing funnels. Project management expertise and resource utilization. Qualifications: To excel in this role, you should possess: A proven track record of at least 7 years in online media buying and performance marketing. Experience leading and mentoring a high-performing team. Have a deep understanding of the overarching marketing strategy and innate ability to execute on a strategic level as well as a tactical level. Expertise in media buying for E-commerce brands on all major platforms. Proven ability to make informed and decisive calls on resource allocation and budgeting. Strong analytical skills and a data-driven approach, with a deep understanding of CPA/CPC/CPL/CPM models, LTV analysis, and attribution. Exceptional problem-solving abilities and a knack for generating innovative ideas. Have worked and been responsible for large marketing budgets in excess of a million per month. What's in it for you: A fully remote role that offers flexibility in your work environment. Company Timezone: Fièra Cosmetics operates on GMT -4 time zone. The opportunity to lead an already dynamic, innovative and powerful team in our marketing department.. Join a fast-growing company where you can actively contribute to shaping our brand's future. Participate in product and marketing meetings, offering your insights and working cross-functionally to drive future growth. Ability to test and see all your best ideas come to fruition. Work with a team of innovative and passionate marketers. How to Apply: If you are a seasoned Performance Marketer with a passion for driving success through online media buying and a strong background in performance marketing, we invite you to join our rapidly growing team. Please submit your resume outlining your relevant experience and why you are the ideal candidate for this role. The Interview Process: Initial Screening: Initial Screening: Meet with our HR team for a 30-minute screening to discuss your experience and what you can bring to our team. First Interview: Meet with our CMO for a 30-minute screening to discuss your experience and what you can bring to our team. Work Sample: Complete a short work sample to showcase your skills. Final Interview: Meet with two members of our leadership team for a final interview conversation. Benefits: Competitive compensation and a flexible benefits package. A fully remote work environment that offers work-life balance. Collaboration with a talented and like-minded team in a fast-growing environment.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Head of performance marketing
Remote:

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